Articles
10 Documents
Search results for
, issue
"Vol 10, No 2 (2020): MIX: Jurnal Ilmiah Manajemen"
:
10 Documents
clear
<![CDATA[SOCIAL INFLUENCE AND ONLINE IMPULSE BUYING OF INDONESIAN INDIE COSMETIC PRODUCTS ]]>
<![CDATA[Andhari Shanty Kusmaharani]]>;
<![CDATA[Rizal Edy Halim]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 10, No 2 (2020): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.22441/mix.2020.v10i2.007
<![CDATA[As part of social influence, online reviews provide important information and peers as consumer socialization agents had shown that they affect on consumers’ online shopping behavior. This study aims to identify how Indonesian indie cosmetic products can generate online impulse buying. To do so, a research model combining theories of online reviews and peers influence along with browsing and peer communication was used. Further, this research had 173 participants on the online survey that was conducted in Greater Area of Jakarta, Indonesia. The data results were analyzed using structural modeling equation, specifically partial least square method. Results show how hedonic value of online reviews have influence on browsing while tie strength with peers and identification with peer group have influence on peer communication; that then encourage urge to buy impulsively that stimulates impulse buying behavior.]]>
<![CDATA[PENGARUH PROFITABILITAS, STRUKTUR MODAL, DAN KEPUTUSAN INVESTASI TERHADAP NILAI PERUSAHAAN (PADA SEKTOR FARMASI YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2013-2017) ]]>
<![CDATA[Eka Dela Oktiwiati]]>;
<![CDATA[Mafizatun Nurhayati]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 10, No 2 (2020): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.22441/mix.2020.v10i2.004
<![CDATA[This study aims to determine the effect of Profitability, Capital Structur, and Investment Decision to company values. This population is pharmacist companies of Indonesia Stock Exchange on periode 2013 to 2017. The research design is causal research. The sampling technique is purposive sampling method. The method derived 6 companies that meet the criteria from 9 companies during the observation period of five years. Total sampel are 30 sample. The analysis technique used is the panel data regression. The results showed that profitability has positive and significant influence towards the firm value, while the capital structure has positive and significant towards the firm value. And the investment decision has positive and significant influence towards the firm value.]]>
<![CDATA[OPINION LEADERSHIP MEMODERASI eWOM INTENTION (STUDI PADA BOMBARU BAR DAN RESTO BENGKULU, INDONESIA) ]]>
<![CDATA[Ryan Vernando Putra]]>;
<![CDATA[Muhartini Salim]]>;
<![CDATA[Sularsih Anggarawati]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 10, No 2 (2020): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.22441/mix.2020.v10i2.002
<![CDATA[Abstract. The purpose of this study was to examine the influence of Self-Relevant Value, Quality Value and Perceived Informational Utility on Electronic Word-Of-Mouth Intention moderated by Opinion Leadership in Bombaru Bars and Restaurant Bengkulu, Indonesia consumers. The respondents of this study were 17-45 years old. Respondent data were collected by the survey questionnaire provided. After adopting the listwise deletion method through Mahalanobis Distance on SEM-AMOS, 133 questionnaires that could be used were available for analysis. Data analysis used Confirmatory Factor Analysis (CFA), assessment of normality, and regression weights. The Result indicate that (1) Self-relevant Value has a positif effect on eWOM Intention; (2) Quality Value has a positif effect on eWOM Intention; (3) Perceived Informational Utility has a postif effect on eWOM Intention; (4) Opinion Leadership moderates the influence of Self-relevant Value on eWOM Intention; (5) Opinion Leadership moderates the influence of Quality Value on eWOM Intention; (6) Opinion Leadership moderates the influence of Perceived Informational Utility on eWOM Intention.Keyword: eWOM Intention, Opinion Leadership, Perceived Informational Utility, Quality Value, and Self-relevant Value.]]>
<![CDATA[KARAKTERISTIK BANK TARGET AKUISISI ASING (CROSS-BORDER) DAN DOMESTIK PADA PERBANKAN INDONESIA ]]>
<![CDATA[Yutrizal Jacoub]]>;
<![CDATA[Dedi Budiman Hakim]]>;
<![CDATA[Sri Hartoyo]]>;
<![CDATA[Perdana Wahyu Santosa]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 10, No 2 (2020): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.22441/mix.2020.v10i2.006
<![CDATA[The aims of this paper were to study the difference in the characteristic of acquisition target bank for cross-border and domestic over the period of 2002 – 2017 in Indonesia banking industry. There were 41 transactions of merger and acquisition during the period, and hence there was 31 ownership of private local banks have been transferred to foreign/cross-border investor. The data was obtained from Otoritas Jasa Keuangan (OJK) consists of financial publication reports of 24 banks sample and also annual reports of those banks. The methods used were descriptive statistics and independent sample test for both parametric and non-parametric data. The results show that: i) There is a significant difference on the profitability (ROE), asset size, cost efficiency, quality of loans, and liquidity between both groups of the target banks; ii) Whereas ROA and capitalization (CAR) are not different for both group of the target banks; iii) Target banks for cross border acquisition is public bank which is different with non-public banks for domestic acquisition.]]>
<![CDATA[MODEL EMPIRIS PENINGKATAN KEPUASAN DAN NIAT BELI KONSUMEN DALAM PEMILIHAN ONLINE SHOP INSTAGRAM ]]>
<![CDATA[Jufrizen Jufrizen]]>;
<![CDATA[Raihanah Daulay]]>;
<![CDATA[Maya Sari]]>;
<![CDATA[Muhammad Irfan Nasution]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 10, No 2 (2020): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.22441/mix.2020.v10i2.008
<![CDATA[Tujuan dari penelitian ini adalah untuk menghasilkan model perilaku konsumen dalam pemilihan online shop Instagram. Populasi dan sampel penelitian ini adalah Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Swasta di Kota Medan yang sudah pernah melakukan pembelian pada online shop Instagram minimal 1 (satu) kali. Jenis data yang digunakan adalah data primer. Teknik pengumpulan data yaitu daftar pertanyaan (Questionaire) dan wawancara (Interview). Analisis data dengan menggunakan model SEM (Structural Equation Modelling) dibantu dengan program Lisrel 8.80. Hasil penelitian menunjukkan bahwa keterlibatan produk (product involvement) berpengaruh positif terhadap persepsi resiko (perceived risk) pada online shop Instagram. Persepsi resiko (perceived risk) berpengaruh positif terhadap kepuasan konsumen (customer satisfaction) pada online shop Instagram. Persepsi resiko (Perceived Risk) berpengaruh positif terhadap kepercayaan konsumen (customer trust) pada online shop Instagram. Kepercayaan konsumen (customer trust) berpengaruh positif terhadap niat beli (Purchase Intention) pada online shop Instagram. Kepuasan konsumen (customer satisfaction) berpengaruh positif terhadap niat beli (purchase intention) pada online shop Instagram]]>
<![CDATA[PENGARUH BUDAYA KAIZEN DAN BUDAYA HORENSO TERHADAP PRODUKTIVITAS KERJA KARYAWAN DI PT. YAMAHA MUSIC INDONESIA MANUFACTURING ASIA CIKARANG BARAT ]]>
<![CDATA[Widya Handayani]]>;
<![CDATA[sukardi - sukardi]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 10, No 2 (2020): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.22441/mix.2020.v10i2.005
<![CDATA[Budaya kerja karyawan di dalam perusahaan merupakan nilai-nilai yang dibentuk dari suatu kebiasaan untuk mencapai hasil pekerjaan yang bermutu dan berkualitas tinggi. Inti yang terkandung dalam budaya adalah daya dari budi, cipta, karsa dan rasa. Membangun budaya berarti membangun sisi positif yang menjadi kebiasan dalam berperilaku bekerja agar tercipta bentuk baru yang lebih baik. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh budaya kaizen dan budaya horenso terhadap produktivitas kerja karyawan di Departemen Produksi Pada PT. Yamaha Music Indonesia Manufacturing Asia di Cikarang. Penelitian ini menggunakan kuesioner sebagai salah satu metode pengumpulan data yang dibagikan kepada responden sebanyak 160 karyawan pada bagian produksi di PT. Yamaha Music Indonesia Manufacturing Asia Cikarang. Hasil penelitian ini menunjukkan bahwa pengaruh budaya kaizen dan budaya horenso berpengaruh positif dan signifikan. Jika perusahaan menerapkan kedua budaya tersebut budaya kaizen dan horenzo maka produktifitas kerja karyawan akan meningkat]]>
<![CDATA[Peran Perilaku Konsumen Komunitas Merek Online Terhadap Kepercayaan Konsumen dan Loyalitas: Studi Pada Komunitas Online MiFans ]]>
<![CDATA[Mario Aji Ramadhan]]>;
<![CDATA[Arif Hartono]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 10, No 2 (2020): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.22441/mix.2020.v10i2.009
<![CDATA[Penelitian ini bertujuan untuk menguji peran perilaku konsumen komunitas merek online terhadap kepercayaan konsumen dan loyalitas yang dilakukan pada komunitas merek online (Virtual Brand Community atau VBC) Xiaomi atau Mifans community. Penelitian ini menarik untuk dilakukan karena tema penelitian perilaku konsumen dalam sebuah komunitas merek online di Indonesi masih jarang dilakukan. Terlebih penelitian yang menyatukan variabel seperti: (1) identifikasi komunitas merek online; (2) kepuasan komunitas merek online; (3) partisipasi komunitas merek online; (4) kepercayaan konsumen; dan (5) loyalitas komunitas online merek sebuah mobilephone belum pernah dilakukan. Responden penelitian ini adalah 220 anggota komunitas online Xiaomi atau Mifans. Pengumpulan data menggunakan angket yang disebarkan melalui website mifans.com. Analisis data dengan menggunakan structural equation modelling (SEM). Hasil penelitian ini menunjukkan bahwa: (1) identifikasi berpengaruh signifikan terhadap kepuasan konsumen VBC merek Xiaomi; (2) kepuasan berpengaruh signifikan terhadap partisipasi konsumen VBC merek Xiaomi; (3) partisipasi berpengaruh signifikan terhadap tingkat kepercayaan konsumen VBC Xiaomi; dan (4) tingkat kepercayaan berpengaruh signifikan terhadap loyalitas konsumen VBC Xiaomi. Kontribusi penelitian terhadap pengayaan literatur dan implikasi manajerial juga disajikan dalam penelitian ini.]]>
<![CDATA[EFFICIENCY OF USING ASSET AND FINANCIAL PERFORMANCE: THE CASE OF INDONESIA MANUFAKCTURING COMPANIES ]]>
<![CDATA[Miswanto Miswanto]]>;
<![CDATA[Diczon Stevanus Oematan]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 10, No 2 (2020): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.22441/mix.2020.v10i2.003
<![CDATA[This study analyzes the impact of asset use efficiency on financial performance and the impact of financial performance on shareholders' wealth. By using a research sample of manufacturing firms listed on the Indonesia Stock Exchange (IDX), the purpose of this study is to test whether: 1) the efficiency of using asset has a positive impact on financial performance and 2) financial performance has a positive impact on the welfare of shareholders. The analytical method uses SEM (Structural Equation Model) –(PLS (Partial Least Square) using WarpPLS 5.0. The asset efficiency variable is measured by activity ratios and the shareholder wealth variable is measured by stock return and firm value. The analytical techniques that used are outer model and inner model analysis. The variables of asset efficiency and shareholder wealth are measured variables and the financial performance variable is latent variable. The proceeds of his study state that the activity ratio: 1) working capital turnover (WCT), receivable turnover RCT), inventory turnover (INT), total asset turnover (TAT) have a positive impact on financial performance, and 2) cycle of cash conversion (CCC) has a negative impact on financial performance. The results of this study also states that financial performance positive impact on stock return and firm value. Thus, this study finds that the efficiency of using asset has a positive impact on financial performance, and performance of financial has a positive impact on stockholder wealth]]>
<![CDATA[ANALISIS INTENSI MENGGUNAKAN MSDM-e MOBILE DAN FAKTOR-FAKTOR YANG MEMENGARUHI ]]>
<![CDATA[Kartika Diyandhari]]>;
<![CDATA[Gugup Kismono]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 10, No 2 (2020): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.22441/mix.2020.v10i2.010
<![CDATA[Pengadopsian manajemen sumber daya manusia elektronik yang mudah dibawa (MSDM-e mobile) penting dilakukan untuk meningkatkan nilai tambah pengelolaan SDM. Sistem yang nyaman, mudah digunakan, dan mudah dibawa berpotensi mendorong intensi mengunakan sistem tersebut. Kesuksesan implementasi sebuah sistem tergantung pada pemahaman manajemen terhadap variabel-variabel yang memengaruhi intensi untuk menggunakan sistem tersebut. Penelitian kuantitatif ini bertujuan untuk menguji dan menganalisis intensi menggunakan MSDM-e mobile dan mengidentifikasi faktor-faktor yang memengaruhinya. Penelitian ini menggabungkan konsep Technology Acceptance Model dan Theory of Planned Behavior sebagai landasan berpikir utama, dan menggunakan teknik analisis PLS-SEM. Hasil analisis menunjukkan bahwa variabel kegunaan, dan kemampuan menggunakan, secara langsung berpengaruh positif dan signifikan pada intensi menggunakan. Variabel kemudahan, kecemasan terhadap teknologi yang digunakan, dan kebutuhan berinteraksi (dengan admin sistem) berpengaruh tidak langsung pada intensi menggunakan, namun berpengaruh melalui kemampuan menggunakan. Kemudahan menggunakan berpengaruh positif dan signifikan pada kemampuan menggunakan, sedangkan kecemasan terhadap teknologi berpengaruh negatif dan signifikan. Variabel lain yang diduga berpengaruh positif pada kemampuan adalah kebutuhan berinteraksi. Namun, temuan penelitian ini menunjukkan bahwa variabel kebutuhan berinteraksi tidak signifikan memengaruhi kemampuan. Simpulan dan implikasi manajerial didiskusikan dengan mempertimbangkan teori-teori yang melandasi mekanisme hubungan antar variabel. Pertimbangan konteks juga digunakan untuk menjelaskan hubungan variabel yang tidak selaras dengan hipotesis penelitian-penelitian sebelumnya.]]>
<![CDATA[ANALISIS PENCAPAIAN KEY PERFORMANCE INDICATOR (KPI) PADA SYSTEM APPLICATION AND PRODUCT (SAP) (Studi Kasus di PT. GMF AeroAsia Tbk) ]]>
<![CDATA[Tukhas shilul Imaroh]]>;
<![CDATA[Insan Ahmad Soleh]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 10, No 2 (2020): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.22441/mix.2020.v10i2.001
<![CDATA[PT.GMF AeroAsia in its development has an environmental impact analysis that considers the remaining spare parts so as not to overdo it. The achievement of the Key Performance Indicator (KPI) and the accuracy of the System Application and Product (SAP) are the research objectives by knowing the factors that cause the occurrence of spare parts that have been installed in the aircraft not recorded in the System Application and Product (SAP) and the efforts that can be made to achieve standard Key Performance Indicator. The method used in this research is descriptive quantitative method. The analysis tool used is Fishbone and analysis of 5W + 1H. The research data used is secondary data for 6 months (January to June 2017). The population in this research is the data of spare parts report waiting to be used (WTU) in 2016 until 2017. The sample in this research is the data of material waiting to be used report for six months from January to June. In the Pareto Diagram it was found that the most cause was due to the Robbing Material process. In the Fishbone Diagram, the main cause was found because it was not aware of the importance of updating data in the System Application and Product. The results obtained were by increasing discipline in updating the System Application and Product with the Reward and Punishment schemesaims.]]>
